Types of slot: Brand slots

Lara Croft Tomb Raider slot is probably the most widely known branded slot as it was probably the first decent one that came out and it’s been around a while.
Hitman is popular and Call of Duty 4 is now on the radar as well as a whole host of cartoon and comic book tie-ins like Daredevil, Thor, Spiderman and Blade.

Daredevil branded slot

Daredevil branded slot

In the early days these were just blatant cash-ins – stick Spiderman on your bog standard slot engine and people will play it. They have, thankfully got much better in recent times and the Call of Duty 4 slot along with others like Gladiator are really great fun to play.
In terms of returns they are generally lower than run of the mill slots. The licensee has paid big money for the right to use the brand – especially high license fees for use in gambling – and they need to recoup their investment.
The online casinos know that people will play these slots because of the characters and so, in general, returns are 2-3% less than on normal slots.
That may not sound like a lot but it can soon add up.

Slots generally offer something like a 97% return (not like your pub fruit machines which are around 70%!), branded slots are more likely to pay out about 94 – 95%.
Let’s be honest we don’t play slots for guaranteed returns, they are fun, and there’s always that chance of a jackpot…..
So, for that reason, if you see a slot based on a character you like give it a go, try to find one with a bonus game preview as it’s in the bonus games that they really shine.
If you’re a professional slots player looking for a return on investment – go and learn poker instead.

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